Serena & Lily is in Summit
In 2004 Co-CEO’s Serena Dugan, and Lily Kanter created the infamous brand that we all know: Serena & Lily. With three locations in California as well as locations in New York, Connecticut, and Georgia, the brand decided to move to our beloved town of Summit in New Jersey. Located on Springfield Avenue in downtown Summit, Serena & Lily has been thriving for the last month or so that is has been open! The store’s grand opening was on February 2, 2018, and business has been blooming.
I had the honor of speaking with An Barz who is the Design Shop Leader at the Serena & Lily Summit location, and she explained that the brand has tremendous recognition, and clients knew who they were immediately. The anticipation of the store opening in the Summit location was very exciting for everyone! I wondered why Summit was one of the chosen new locations for the trendy brand, and An explained that Summit is the perfect location because online orders coming from Morris area, Union, and NYC were at a high volume. Being in Summit is going to bring a lot of sales and happiness for the brand!
There are various home decor stores in the area, but I’m sure some people are wondering what is so unique about Serena & Lily. For starters, the brand is beyond aesthetic in every location, and it will make you want to live in the store! Each store’s interior has the layout of a fresh, and casual coastal home. An explained that the head designer pulls inspiration from traveling the world (often in Asia), as well as flea markets. The Summit store is two stories, and has a gorgeous townhouse setting with all of their amazing home living decor. If you haven’t visited the store yet, you definitely have to visit as quickly as possible, because the experience of being in a Serena & Lily store is breathtaking!